The US holds 42.1% of every located profile in our catalog. It is also the most expensive large market, and it has a lower median like count than the UK.
The United States is bigger than the next six countries in this catalog put together. 39,786 profiles, which is 42.1% of everything that carries a location.
The American numbers
| Measure | United States | United Kingdom |
|---|---|---|
| Profiles | 39,786 | 5,929 |
| Average price | $14.09 | $12.06 |
| Free to join | 24.1% | 17.6% |
| Median likes | 1,877 | 10,173 |
Two things stand out.
American creators charge the most of any large market, $14.09 on average against $12.06 in the UK. Two dollars does not sound like much until you multiply it by a year.
And the American median like count is low. 1,877 against 10,173 in the UK, which is more than five times higher. That is not because British creators are more popular individually. It is a crowding effect: with 39,786 American pages competing for attention, the middle of that pile is quieter than the middle of a smaller pile.
What that means if you are browsing
The US list is where you most need filters. Opening the United States page unfiltered gives you 39,786 profiles in no useful order.
Two combinations that work:
- A category plus the US. PAWG in the US is the largest single pairing in the whole catalog at 14,839 profiles, and even that is more manageable than the raw country list.
- A price ceiling plus likes sorting. With 24.1% of American pages free to join, setting the filter to free and sorting by likes gives you a short list you can actually read.
The free share is middling
24.1% of American profiles are free to join, which puts the US in the middle of the pack. Argentina runs at 63.4%, Brazil at 13%. Nothing about the American market pushes creators strongly toward or away from a free door.
Figures pulled from the OnlyLocus catalog on August 19, 2026, covering the 39,786 profiles located in the United States.
Continua a leggere
Data studies
87,760 profiles never told us where they are. We have no posting frequency, no earnings, and no way to tell an active page from an abandoned one. Read our numbers with that in mind.
Data studies
United Kingdom carries a median like count of 10,173, more than five times the American figure. European markets are small, but the profiles inside them are not quiet.
Data studies
63.4% of Argentine profiles are free to join. In Brazil it is 13%. Same platform, same year, completely different default.
