OnlyFans analytics: which metrics to check daily, weekly, and monthly
Creators who track their numbers earn more. Here's exactly what to look at and how often.
OnlyLocus TeamJan 4, 20259 min
OnlyFans built-in analytics
OnlyFans Insights covers the basics:
- Subscribers — Current count and monthly gains/losses
- Estimated earnings — Monthly and yearly revenue
- Likes — Total engagement on posts
- Views — Daily/monthly/all-time toggles
Daily check-in metrics
Pull these up every day:
- New subscribers today — Spot acquisition trends early
- Message response rate — Are you keeping up?
- PPV unlock rate — How is today's content performing?
- Tip activity — Who's tipping and what prompted it?
Weekly deep dive
Set aside time each week to review these:
- Net subscriber change — Gains minus losses
- Total revenue by source — Subs vs PPV vs tips
- Top performing content — What got the most engagement?
- Churn rate — How many left this week?
- ARPU (Average Revenue Per User) — Total revenue divided by subscribers
Monthly review
Bigger picture, once a month:
- Month-over-month growth — Are you trending up?
- Best and worst performing content categories
- Subscriber lifetime value — Average total spend per fan
- Retention rate trends — Improving or declining?
- Revenue per hour worked — Are you actually earning enough for your time?
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