The most expensive large category averages $15.56. The cheapest averages $10.19. Five dollars separates the entire catalog.
I expected niche to drive price. Specialised content, smaller audience, higher ask. The data does not support that at all.
The full range
| Category | Profiles | Average price |
|---|---|---|
| Big Tits Trans | 1,722 | $15.56 |
| Youtuber | 1,233 | $14.29 |
| Latina | 69,289 | $14.07 |
| PAWG | 56,496 | $13.37 |
| Femdom & Mistress | 36,628 | $13.05 |
| Brunette MILF | 8,548 | $12.24 |
| Free Asian | 4,673 | $11.01 |
| Gay Twink | 3,593 | $10.19 |
Top to bottom, that is $5.37 of spread across categories holding anywhere from 3,593 to 69,289 profiles.
Why the spread is so thin
Because $10 is a habit, not a calculation. Once a price becomes the default, deviating from it needs a reason, and most creators do not have one that survives contact with a subscriber who can leave with one click.
The categories that do run cheap have an obvious tell. Free Asian averages $11.01 because 99.3% of it is free anyway, so the few paid pages inside it are priced to match a free neighbourhood. Same story for No PPV Trans at 97.2% free.
What this means when you are choosing
Price is not a quality signal inside a category. If two Latina pages ask $10 and $16, the difference is what the creator thinks she can get, not what you receive.
That makes the price filter useful in a narrow way: it caps your spend, it does not rank anything. Sort by likes for that, and read the page before you pay.
The free section is a reasonable place to test a niche before you spend on it.
Figures pulled from the OnlyLocus catalog on August 19, 2026, covering the 120,140 paid profiles in the catalog.
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